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Monday, August 07, 2006

Filmy Trivia: Teaser-Ad

From Screen (July 16, 2003):

Back in 1940, a dramatic WANTED and a passport size picture of Sadhana Bose immediately drew attention to the release ad of Kum Kum - The Dancer. The crowd-pulling gimmick went on to say that a charming pickpocketer who commits highway robbery, had picked the pocket of the zamindar's son and robbed him of his heart. She had then married him and robbed his father. After that, she had come to Bombay and robbed the cinema loving audiences of over Rs.13,000 in one week. People were warned that this dangerous criminal was now in the city and could be spotted by her beautiful dancing in Kum Kum. "For other points of identification, visit the Imperial Cinema today at 1 p.m., 4, 6:30, and 9:30."

2 Comments:

  • This is impressive I must say. Very creative! I am sure asn ad like this would stand apart from the clutter if used today. It's good to see you blogging again. I have missed your posts.

    By Blogger Durga, at 8/08/2006 3:47 PM  

  • Thanks durga - i'm glad someone visits!

    By Blogger Aswin, at 8/08/2006 7:30 PM  

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