Thursday, September 07, 2006

An M.A. in "entertech"?

From the NY Times, about Arizona State University's approach to media/film studies:

...the course, called Entertainment and Technology, part of the film and media studies program in the College of Liberal Arts and Sciences, is anything but an exercise in ivory tower esoterics.

Instead it is the start of a new program to grant an undergraduate certificate, and eventually a master’s degree, in the nascent field the university calls EnterTech — where entertainment meets technology — with the idea of preparing young professionals to work in the warp-speed world of a changing Hollywood.

Whole story here.