Tuesday, September 05, 2006

National Readership Survey 2006

From The Hindu:

The National Readership Study 2006 (NRS 2006) in India is the largest survey of its kind in the world, with a sample size of 2,84,373 house-to-house interviews to measure the media exposure and consumer product penetration in both urban and rural India – and of course the estimated readership of publications. The study covers 535 publications of which 230 are dailies and 305 are magazines.

Highlights and findings here. For more information on the NRS, go here.


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